W31B1 - BMW

UConn School of Business

Management Department

BMW Group Mission Statement:

Our mission is to create a versatile line of automobiles that feature an exceptional standard of safety, second to none durability, offer maximum efficiency, and unrivaled performance specs. We are dedicated to supplying cars for consumers that are highly interested in styling and performance. While we don’t offer the lowest prices on the market, we pride ourselves in offering the best possible value, by providing elite levels of performance at a modest price point.